McDonald's Takes the Blame for Obesity Essay Example | Topics and Well Written Essays - 1000 words

McDonalds Takes the Blame for Obesity - Essay ExampleThe following is an psychometric test of Critical Concepts Experts blame the adverts targeting children to be responsible for causing obesity. The most relevant concepts in the case against start food joints are their commercializeing policies. Perhaps the aim is to cripple the allure junk food produces through and through adverts which are particularly costing to children. However, Ronald McDonald in the same light as Joe Camel is a bit of a stretch. Attacking the marketing strategies of business entities to me amounts to clutching at a straw. There are rules that govern the world of fruit and marketing. In a situation where a product has payoff rights, the production company has the right to market it. In view of the above sentiments, McDonald should consider rebranding its image but non to exclude Ronald McDonald. Marketers, especially in France argue that positive ad inclusions such(prenominal) as, eat fruits daily, exer cise, and drink a lot of water appeal more to customers than severe health warnings. For instance the caption, cigarette smoking is harmful to your health, did not reduce the tot of smokers in Europe or America. Therefore, adding health messages as proposed by the French is a constructive move. When McDonald includes the health messages in its ads it will go a step further to include healthy substitutes to its menu. Negative advancement led to drop in sales in McDonalds. This caused McDonald to add healthy food to their menu such as porridge and salad. The move led to a 90% positive turnaround in sales. It should be celebrated that the increased sales result from consumption of non-healthy foods such as burgers and fries. Some European nations in their skirmish against obesity push for a ban on fast food publicizements that target children. However, it is imperative to visor that advertisements not tell to children may still influence them. In a situation, where bans on adve rtising like a shot to children are in place such as in Norway, the food companies will still advertise for adults. Nevertheless, the bans are crucial because they eliminate at least one influence of obesity. Conforming to the ban is withal a positive marketing strategy for McDonalds. Consumers will see their efforts in implement change, and this will withhold their loyalty to their products as mentioned above. Problems facing McDonalds positive ad strategy. The state of obesity has not change ever since the launch of positive ads by McDonalds. This is not the companys fault, but critics do not seem to think so. Governments and health regulatory institutions are up in arms against McDonalds. For instance, Prince Charles of England out rightly attributes obesity to McDonalds. In response to the above situation, McDonald responds just like most companies in the food production industry. Self regulation in regard to advertisement is a common strategy where the company reduces adve rts directed at children. In the case of fast foods, the company specifically cuts down on use of celebrities and draw characters in advertisements. McDonald, however, is not fully committed to this strategy. In the U.K, its dominant market is children under the age of sixteen, and it does not intend to lose this market. McDonald instead favors positive health messages to run alongside their advertisements. That way McDonald